LOOKS is a feature-length documentary and online series on appearance and aesthetics, made free for a mass international audience. For partners in orthodontics, it is a rare chance to carry an important, overlooked message to millions.
Become a partnerOrthodontics shapes faces. Almost no one sees it.
For most people orthodontics means straight teeth. Far fewer realise that malocclusions and developmental issues influence the growth of the face and jaws, breathing and long-term quality of life. These are appearance questions, yet they rarely leave professional circles, so millions of parents never hear them in time. Unlike aesthetic medicine, the field is largely ignored by mainstream media. LOOKS changes that, and gives the brands that shape it a stage they have never had.
Built for mass reach
The promotional plan, run with project partners, targets two million viewers in Poland. In parallel, every language version is developed and promoted across 80 countries by local partners, creating a global, multi-channel ecosystem. In Poland the campaign runs through platforms such as WP, Interia, Onet and Twój Styl. The film is free to viewers on the official site, which is what makes that scale possible.
A film, not an advertisement
LOOKS blends 3D and 2D animation with drawing, painting and sculptural styles, woven seamlessly with expert interviews. The result is premium and memorable, the opposite of a standard ad. Your idea, solution or technology is presented through that same cinematic language, with animation, visualisation and narration. A documentary earns trust an advertisement cannot buy.
A serious production, real names
The project is led by Paweł Lipka, whose work spans animation for The Garfield Show, visual effects for Suicide Room, the series Włatcy Móch and commercials aired by Polsat, TVP and TVN. LOOKS brings together specialists from many fields and features dr Patrick Treacy, one of the most recognised names in aesthetic medicine. It is supported by CeraThrive, one of the sponsors of the project, and our team has produced or organised more than fifty live events.
Three ways to take part
A long-term platform
LOOKS is not a one-off. It grows through new films every two years, continuous promotion and a recurring live conference. Joining before the premiere means your brand is part of the story from the start.
Let’s talk
If this fits how you think about your brand, we will gladly walk you through the details and the full proposal.
Paweł Lipka · LOOKS Production Studio, 56/54 Nowy Świat, Warsaw