The Lucas Museum of Narrative Art opens in Los Angeles on 22 September. Comics, illustration and film have been running the most demanding school of appearance for a century, and now they get a building.
Why LOOKS Has No Villain
Almost every documentary about appearance has a villain. LOOKS was built without one, and for a clinic or a partner that changes what taking part actually means.
Should a Face Be Corrected, or Supported? Meet Our Expert.
Orthodontics is one of the few crafts that works on a face while the face is still being written. Almost everything else in appearance is applied to a finished surface. […]
The Voice We Smother Is the One We Wanted to Hear
Ewelina Pachnik works on the first impression that has nothing to do with a face. Before anyone has finished looking at you, they have heard you say three words, and […]
How Much of a Face Can Medicine Actually Change? Meet Our Expert.
A blocked nose does not look like a problem with appearance. It looks like a cold that never quite ends, a child who snores, a mouth that stays slightly open […]
The Best Result Is the One Nobody Can See
Niamh Davis tattoos skin in Arizona so that something stops being visible. Almost everything else done with a needle and pigment is meant to be noticed. Her work runs the […]
Pretty Is a Word That Means Everything and Nothing
Joanna Nowicka shoots black and white portraits in Katowice, and people arrive at her studio with a fixed idea of how they look. Usually a harsh one. Over the years […]
A Hat Changes the Look in Your Eyes
Ane de Cocó makes hats by hand in Spain, to measure, for people who mostly arrive convinced that hats do not suit them. She works in a craft that used […]
Attraction or Perfect Beauty? What Actually Wins?
Modern culture suggests attractiveness is mainly about flawless beauty, perfect symmetry, expensive fashion, and current trends. But look at iconic film characters and something strange appears. Many are shown covered […]
A Week on the Corner of a Mouth
Deirdre Nicholls sculpts people from life and paints landscapes in watercolour, and the two disciplines contradict each other on purpose. A watercolour has to be caught before the rain comes. […]
Is a Smile Part of the Architecture of a Face? Meet Our Expert.
Most people judge a smile the way they judge a photograph. They look at it on its own, decide whether the teeth are straight enough and white enough, and stop […]
Looksmaxxing and the Trap of the Single Scale
A generation of young men has started treating their own faces like a problem to be solved. Online the word for it is looksmaxxing, and it runs from the reasonable […]
The Idea Behind LOOKS, and Why It Is a Film and Not a Lecture
Whether we are talking about people, products, buildings, or digital experiences, appearance quietly runs more of our lives than we admit. It shapes our decisions, our relationships, our confidence, and […]
Older, Better, Stronger: Rethinking How We Age on the Outside
We have been sold a strange idea about aging. It says the body peaks young and then declines in a straight line, and the best we can do is slow […]
The Met Is Reclaiming the Bodies Art History Left Out
The Metropolitan Museum’s big 2026 show puts the dressed body at the center of art history. Called Costume Art and led by curator Andrew Bolton, it runs from prehistory to […]
Few Training Methods Truly Address This Aspect of Aging. Meet Our Expert.
How often does orthopedics come up in conversations about looking young? Most talk about aging circles around skincare, diet, supplements, fitness, or aesthetic medicine. Those are only parts of a […]
One Millimetre and It Is No Longer You
Monie Szabó paints portraits in oil and graphite in Gothenburg, mostly in black and white, and she also photographs the people she paints. She runs her own gallery, teaches, and […]
TikTok Just Admitted the Filter Was Changing the Face Behind It
TikTok has started blocking its most popular beauty filters for users under eighteen. The change stops teens from smoothing skin, shrinking noses, and enlarging eyes and lips, while leaving the […]
Can Brain Health Influence a Youthful Appearance? Meet Our Expert.
Almost nobody wakes up thinking they should prevent Alzheimer’s in order to look younger. It is not the first connection most people make. And yet the aging happening inside the […]
Casting Yourself: What the Movies Quietly Know About Faces
Film directors understand something about appearance that most of us never stop to articulate. When they cast a role, they are not simply looking for a beautiful person or an […]
Nobody Has Ever Seen the Back of Their Own Head
Craig Barnard makes portrait sculptures from life, which means he spends around twenty hours in a room with a face before it becomes a head. He also paints and works […]
Without LOOKS, Important Knowledge About Children’s Health and Appearance Might Never Reach Millions of Parents
Open the social media of many dental clinics and you will find yet another close-up filmed inside someone’s mouth. For dentists this is completely normal. For most people it sits […]
Being First in Your Market Is Worth More Than Being Loud in It
Most clinics compete by being louder. More ads, more posts, more offers, all in the same crowded space, all saying roughly the same thing. It works for a while and […]
People Are Pushing on Their Own Teeth to Fix Their Faces
The latest viral route to a sharper jaw asks you to do almost nothing except press your tongue to the roof of your mouth. It is called mewing, named after […]
What Besides Wrinkles Reveals the Age of the Face? Meet a LOOKS Expert.
Watch any animated cartoon and one thing becomes obvious fast: the human face is one of our most important tools of communication. It is where emotion, personality, energy, stress, confidence, […]
Some Appearance-Related Problems Can Only Be Solved Psychologically
Even many plastic surgeons admit that a lot of patients should work through emotional issues before changing their appearance. Because changing the body does not always solve the deeper problem. […]
The Airway Is the Story Almost Nobody Tells Parents
There is a moment that happens in orthodontic offices all over the world. A child arrives, mouth slightly open, dark circles under the eyes, a narrow upper jaw, a tongue […]
Why Personality Alone Is Not Always Enough
Many of us were raised to believe appearance should not matter much. Society tends to emphasize personality, intelligence, depth, and character instead, and of course those things matter enormously. But […]
Who Are We Trusting With Our Faces?
There is a paradox around the industries connected to appearance. Aesthetic medicine, fitness, cosmetic dentistry, and beauty are naturally tied to aesthetics, yet much of the content they produce feels […]
Why Maintenance Beats Perfection Every Time
We tend to admire the wrong thing. We praise the person who looks spectacular at the wedding, the gym body built in three months for a film role, the city […]
