MISSION

The theme of human appearance connects art, aesthetics, philosophy, culture, and technology. Yet, in most content across industries, including beauty and aesthetic medicine, it is presented in a very superficial way. As a result, it engages only a narrow audience and remains largely irrelevant to society at large.

AUTHORITY

Among the film’s experts is Dr. Patrick Treacy, who served as Michael Jackson’s physician during the artist’s time in Ireland.

He is regarded as one of the world’s most respected aesthetic doctors. His ease in exploring subjects such as the philosophy of appearance, including safety in aesthetic medicine, will also open the door to many fascinating discussions.

TECHNOLOGY

The animation makes up approximately 30% of the film’s content, providing a platform to visualize both abstract aesthetic concepts and technologies that address issues related to appearance and aesthetics. True beauty cannot be sustained without gut–brain health. That is why CeraThrive is one of the project’s official partners.

In an aging society, where the need to preserve appearance and quality of life is increasing, the demand is rising not only for beauty services and clinics but also for more comprehensive wellness facilities. A prime example is Paris-based Maison Epigenetic.

CREATOR

Paweł Lipka, studied painting at the Academy of Fine Arts, composed music for television programs, and his studio created animations for the globally popular TV series The Garfield Show.

His passion for philosophy and art perfectly resonates with the theme of the film.

You can watch samples of the studio’s previous work for TV series, commercials, and social media.

EXPERTS

Among the experts are figures from the worlds of beauty and aesthetic medicine, as well as representatives of cultural and art institutions.

SOCIAL MEDIA STYLE

The social media channels, which will be launched alongside the first public promotional activities in December 2025, will feature content in a distinctive style. This content will explore universal philosophies of appearance, complementing other materials such as expert interviews and discussions on technology.

SKIN IS THE FILM’S TECHNICAL SUBJECT

Although the film explores many fascinating aspects of human appearance, its main technical focus is the skin. We live in an aging society, and the skin is the most direct manifestation of that process. Addressing this topic is therefore relevant to the vast majority of people.

For women, the skin is a tangible reflection of feminine energy – smoothness, softness – and with age comes the fear of losing this core element of their appearance. For men, traditional ideas of beauty are rarely their main aspiration, and a few wrinkles may even add character. Yet in the end, skin aging still becomes a visible sign of weakness – something men generally prefer not to show to the world.

Of course, skin-related challenges are not limited to aging. The film does not take a critical stance toward aging itself. The desire for health and a good appearance is natural.

The subject of skin engages professionals from many fields, and it is worth communicating their achievements and philosophies. The fact that the film is aimed at a broad audience is an additional advantage, as it presents scientific and technological topics in an exciting and accessible way. And after all, whether it’s a general viewer or an industry professional watching, nobody likes boredom.

PROMOTION

LOOKS will be promoted via USA Today, NBC, FOX, Yahoo, and other national media in 80 countries, with the goal of reaching 15 million viewers within the first year of promotion (2026).

Thanks to the support of our partners, the film will be available to viewers for free.